Meet Our Team
CEO & Co-Founder
Discover our fearless leader, Thomas Nieto! With an unwavering passion for health and wellness, Thomas is dedicated to steering Main Squeeze Juice Co. toward greatness. His visionary leadership and commitment to our brand's values inspire us all to embrace healthier lifestyles.
Chief Operations Officer
Jessie, the COO of a dynamic health, juice, and smoothie company, carries a deep-seated passion for promoting wellness through every delicious drink they serve. Jessie embraces cutting-edge technology to boost efficiency, but never compromises on taste or nutritional value. Jessie's ultimate goal is to ensure every customer has a seamless, enjoyable experience, while leading his company to be a trailblazer in the health beverage industry with an unshakeable commitment to quality and sustainability.
Vice President of Operations
Zack heads our training and operations team, spearheading the planning, coordination, and execution of store operations. He collaborates closely with MSJC franchisees, evaluating store performance and implementing strategies to enhance unit-level economics.
Chief Dietitian Officer & Co-Founder
Meet Julie, our Chief Dietitian Officer. Her unyielding focus on health as a Registered Dietitian paired with her operational expertise, continuously drives new product innovation for the brand as well as strategic partnerships, additional product revenue streams as well as customer-facing education geared to enhance brand loyalty. Julie’s role exemplifies Main Squeeze’s commitment to being at the forefront of the health food industry.
Director of Information Technology
Camilo, our IT Director, boasts 15+ years as a full-stack software developer. His extensive expertise spans cloud solutions across industries like communication, transportation, education, healthcare, and e-commerce.
Senior Manager of Technology
Adam, our Senior Manager of Technology, is a cornerstone for daily operations across all MSJC tech aspects. Proficiently troubleshooting hardware and software issues, he ensures smooth sales performance. He also forges strategic tech partnerships crucial for your business operations.
Director of Marketing
Meet Omar, our Marketing Director, the mastermind behind our brand's captivating presence. He crafts dynamic strategies that resonate with audiences, from digital campaigns to event activations. Omar ensures Main Squeeze's strong connection with health enthusiasts and fans alike.
Sales Operations Analyst
In the role of Sales Operations Analyst, Jesse is dedicated to uncovering the underlying factors impacting our brand's sales performance. By expertly analyzing a variety of data points, Jesse identifies trends and opportunities for growth. With a keen eye for detail and the ability to turn data into actionable plans, Jesse collaborates with our operational and marketing teams to develop strategies that optimize store performance and drive meaningful results.