Our History

Main Squeeze Juice Company Franchise, based out of New Orleans, LA, has been franchising its fast casual juice and smoothie bar concept since 2017. Our original co-founders, Matt Duplichan and Miranda Fontenot, built the first Main Squeeze in Lake Charles, Louisiana in 2016 when they realized that it was time to take their passion for healthy eating and meal-replacement to the next level.

The success of the Lake Charles store was met with considerable interest in developing additional stores, so the founders decided to franchise and that they needed to add franchising experience to their team. To do so, they got in touch with two brothers-in-law, Thomas Nieto and Michael Canseco, who had just scaled their franchise company from 12 locations to over 75 locations nationwide before merging with a competitor  to become the largest company in their industry with over 500 locations. Thomas brought the required management experience and was named Chief Executive Officer, while Michael brought the required legal and finance experience and was named Chief Financial Officer and General Counsel. Further, Michael’s wife and Thomas’ sister, Julie Canseco, who is a registered dietitian-nutritionist, was brought on-board to be MSJC’s in-house dietitian and VP of Operations.

After assembling a best-in-class team, Main Squeeze Juice Company established a corporate office off of Magazine Street in New Orleans, Louisiana and hit the ground running. Since then, MSJC has signed up over a 33 franchise licenses, with 40 locations currently in the development pipeline. Immediately after inception, the team began to further refine the model, always with the goal to “increase franchisee value” in all aspects of the franchise system. From site selection to architectural prototypes to construction management to procurement to training, to operations to product quality assurance, and ongoing support, everything Main Squeeze Juice Company does is centered around bringing the greatest possible value to franchisees.

Main Squeeze Juice Company’’s mission is to make healthy easier, and we do just that by offering the freshest, high quality ingredients and responsibly sourced ingredients, along with sustainable packaging, in each of our cold-pressed juices, superfood smoothies, açaí bowls, wellness shots and other health-centric food items.

We also believe in loving others, animals and the ground beneath us – we’re passionate about offering a 100% plant-powered menu, protecting the environment through biodegradable and recyclable packaging and seeking to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals through our chef and nutritionist-designed menu options.


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