4 Tips on Opening a Smoothie Business

4 Tips on Opening a Smoothie Business

The smoothie business offers a lot of opportunities for success. This is because the smoothie industry is growing at a considerable rate, especially as the health food market expands. Even your personal, anecdotal experience most likely supports this fact. Just think about it: how much did you hear about smoothies 10 years ago? How about now?

Smoothies are near ubiquitous in 2018, and that trend is set to continue. And yet, smoothie businesses themselves are not as plentiful, so there’s a clear and obvious space for entrepreneurship to thrive. But, that doesn’t mean that you can simply open a smoothie business and expect the profits to start rolling in. Here are four tips on opening a smoothie business:

1- Smoothie Franchise or Independent Smoothie Business? 

The first question you should ask yourself when opening almost any business is whether you should start from scratch and open a completely independent business or whether you should franchise. Being completely independent sounds more romantic and if your business is successful you’ll get to keep 100% of the profits for yourself. But will it actually be successful? And how long will it take to learn all of the things that a franchise may have learned?

The truth is that for every entrepreneur who opens up their own business and then sells it, or sells franchising rights, and makes millions, there are countless others who have lost their shirts trying to go it alone. The benefits of buying a franchise are numerous. For one, you get to buy into an already established brand name – brand name recognition is invaluable and takes a long time to build. Second, you get to benefit from using a system that has been proven – you don’t have to reinvent the wheel as its already been figured out. And third, you get support and training from the franchisor (if you pick the right franchisor, that is). 

2- Know your Customers

Ask yourself who do you think your customers will be before even begin to think about opening a smoothie buisness. Like all quick service restaurants (QSRs), smoothie business customers want something convenient that won’t cost them an arm and a leg. But smoothie business customers also want something else: healthy options. Today, customers are concerned with their health and leading a healthier lifestyle. On top of that, as more healthy smoothie bars open, product taste becomes key, which all depends on who your customers will be.

3- Always Strike the Right Balance between Health and Convenience 

When opening a smoothie business, never forget that a big selling point of your product is convenience. Smoothies don’t take long to make and they can be easily consumed at work, in the car, or on public transit. So, yes, many of the customers of a smoothie business are health conscious, but no smoothie business can succeed without being quick and efficient.

4- Look for a Trusted and Established Smoothie Business 

As mentioned above, one of the great benefits of buying a franchise is acquiring brand name recognition without having to build your own brand. But, the smoothie business is relatively new. There aren’t the same legacy brands in the smoothie business as there are in more traditional QSRs. This means you have to be especially judicious before opening a smoothie business. You’ll need to find a smoothie business that has successfully established itself in a relatively short amount of time, but also one that is leading the pack in the new health-conscience world.

Main Squeeze Juice Co.

Main Squeeze Juice Co. has been finetuning its smoothie and juice business model since opening its first store in Lake Charles, Louisiana. Since then,Main Squeezehas nearly 40 additional locations in the development process, and is always looking for ambitious entrepreneurs,with an eye on the health and wellness industry, to help us bring healthier and more convenient options to the world of QSRs. To learn more, please contact us today.

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